Leisure, Travel & Tourism Companies
The sponsorship decision criteria for a neighborhood, however important, non-sporting event is examined through in depth interviews and a grounded theory-based qualitative methodology. Transcripts of in depth interviews of the vital thing sponsorship determination makers at 30 sponsoring firms throughout a range of enterprise classes were systematically coded to determine sponsorship decision standards. However, some evidence Travel & Leasuire suggests that not all vacationers show the same stage of hedonistic behaviour and that some could display identical behaviours whereas at residence and whereas on holiday (Sthapit & Björk, 2017). Therefore, novelty seeking could additionally be found not solely in new…