There is a perceived rigidity between the need for transparency on the one hand and such issues as patient confidentiality and the potential exploitation of data for business achieve on the other. According to GlobalIssues.org, approximately 36 million people die each year from non-communicable (i.e., not contagious) diseases, including cardiovascular disease, cancer, diabetes and chronic lung illness. In the primary decade of the 21st century, the conceptualization of health as an ability opened the door for self-assessments to turn into the main indicators to gauge the efficiency of efforts aimed toward enhancing human health. It additionally created the opportunity for…