Passengers select their dinner seating preferences and the variety of individuals with whom they wish to be seated after they purchase their cruise. Most cruise strains use two “seatings” to accommodate all passengers aboard. Early within the night, “First seating” is commonly used by older individuals and households with young kids. Based on a literature review, we developed a research model describing the impression relationship between risk notion, the idea of planned behavior, and risk discount habits and tested nine hypotheses. Results of a survey of 555 visitors to two national parks supported eight of the nine hypotheses. Although the…

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