Walmart ventured into VR buying as early as 2017 when it employed Obsess to create a photorealistic CG digital store for Rebecca Minkoff. The expertise was part of Walmart’s Innov8 VR competition and included the power to shop racks utilizing a headset and full the checkout course of in VR. In 2019, Obsess labored with Tommy Hilfiger to create a digital model of a pop-up retailer for the brand’s collaboration with actress and singer Zendaya. Fashion houses with deep pockets have made strikes to deliver AR/VR tech in-house. The people who make our garments are underpaid, underfed, and pushed to…

More