# LS Building Products **URL:** https://www.singlegrain.com/case-studies/ls-building-products-increase-conversions/ **Published:** 2025-02-07 **Updated:** 2025-10-02 **Author:** Sam Pak --- How LS Building Products **Increased Site Conversions by 229%** in 12 Months https://www.singlegrain.com/wp-content/uploads/2025/02/ls-buildingproducts.webp When [LS Building Products](https://ls-usa.com/) partnered with Single Grain, their website had **limited content and struggled to generate traffic and conversions.** With just **seven quote requests and 725 organic visits per month**, there was a significant opportunity to improve online visibility. After implementing a **full-funnel content strategy**, our team at Single Grain helped LS Building Products **increase site conversions by 229%, grow organic traffic by 206%,** and **achieve a 1,124% increase in organic impressions within 12 months.** casestudy_numbers Conversions +229% Increase in site conversions Organic Traffic +206% Increase in organic traffic Keywords +217% Increase in transactional keywords Impressions 1,124% Increase in organic impressions regular_text_editor ## **Challenges** LS Building Products had a **minimal digital presence**, making it difficult to attract new customers. The key challenges included: - **Low website traffic** – The site had very few visitors and was not ranking for many industry-relevant keywords. - **Lack of structured content** – The site had only a handful of pages, with limited information about product offerings. - **Few lead conversions** – Without targeted content, there were very few quote requests from potential customers. A **comprehensive content strategy** was needed to **increase brand awareness, improve search visibility, and drive conversions.** ## **Goal** **Drive more traffic and conversions through a full-funnel content strategy that attracts, educates, and converts LS Building Products’ target audience.** ## **Process** ### **1. Bottom-of-Funnel Content: High-Intent Product & Brand Pages** - Developed and published **product and brand pages** to highlight LS Building Products’ offerings. - These pages **continue to drive high-intent traffic**, generating nearly **200 organic visits per month.** ### **2. Middle-of-Funnel Content: Resource & Comparison Guides** - Created **a dedicated resources page** with product PDFs, style guides, and installation information. - Published **product comparison and buying guides** to help users make informed purchase decisions. ### **3. Top-of-Funnel Content: SEO-Optimized Blog Strategy** - Targeted **high-search-volume keywords** with educational blog content. - Integrated **internal links to product pages** to guide visitors toward conversion. ### **4. Interactive Tools for Construction Professionals** - Developed **custom tools** to **enhance user engagement and drive organic backlinks.** - These tools increased **time on site and brand credibility.** ## **Results** - **229% increase in site conversions** - **206% increase in organic traffic** - **1,124% increase in organic impressions** - **572% increase in total organic keywords ranked** - **217% increase in transactional keywords** By focusing on **strategic content development and user experience**, LS Building Products saw **exponential growth in traffic and conversions.** ## **Key Learnings** - **A well-structured content strategy accelerates organic growth.** Covering the **entire customer journey** improves engagement and conversion rates. - **Product and brand pages capture high-intent traffic.** Creating **dedicated product pages** ensures visitors **quickly find the information they need to convert.** - **Interactive tools improve user experience and SEO.** Providing **valuable, shareable tools** attracts backlinks and builds authority. ## **What’s Next?** LS Building Products will continue to **expand bottom-of-funnel content** by developing **eCommerce-style product pages** that help users make informed decisions. Additionally, **AI-driven automation** will allow for **faster development of interactive tools**, such as **calculators and product generators**, further enhancing engagement and lead generation. ## **Looking to Scale Your Website Traffic and Conversions?** If you’re ready to **improve your digital presence and drive more leads**, get in touch with **Single Grain** today. https://www.singlegrain.com/wp-content/uploads/2025/02/LS-Building-Products-Logo.png +229% Increase in site conversions 1,124% Increase in organic impressions By focusing on **strategic content development and user experience**, LS Building Products saw **exponential growth in traffic and conversions.** LS Building Products struggled with low website traffic, minimal content, and few conversions due to a lack of digital presence and structured content strategy Drive more traffic and conversions Content Marketing Drive more traffic and conversions through a full-funnel content strategy that attracts, educates, and converts LS Building Products’ target audience. LS Building Products had a minimal digital presence, making it difficult to attract new customers. - **Low website traffic** The site had very few visitors and was not ranking for many industry-relevant keywords. - **Lack of structured content** The site had only a handful of pages, with limited information about product offerings. - **Few lead conversions** Without targeted content, there were very few quote requests from potential customers.